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Sugandh began in 2016, started much before in our Founder’s Head and Heart. She then brought in a team of people to get to you the best of Indian Culture with presence of Art and Comfort. That we call the World Of Sugandh. We are here to spread the Fragrance of Indian Cloth in a manner that you wear it and feel what it is like. What it is like to be a part of India and What it is like to wear hand woven cloth with designs that are Contemporary.

Under World of Sugandh, we are representing Indian ethnic cloth under three main labels giving different touch to the designs depicting the culture and ethnicity along with Indian Heritage and Modern Hues.

Have a Question?

Monday - Friday: 09:00 - 18:30 1/B, MD House, Opp Dominoes, Bhavnagar, GUJ-INDIA +919638442222
Free Delivery
on orders above INR 2000 in India..!
Top Quality
Best in Class
Best Offers
Regular & daily deals
Tailored Service
Carefully selected products

WOS Labels

Shop Contemprory Culture for every occasion from our exclusive labels on WOS store.

Sugandh Urbane Apparel

Handwoven, Organic clothing with essence of Indian culture and Modern Styling.

Sugandh Gupta

A Couture brand from WOS, every silhouette is crafted carefully and detailing is done to enhance he finest Indian fabric.

IRA Lifestyle Clothing

IRA Lifestyle Clothing is casual cotton clothing for daily lifestyle.

Refresh Your Wardrobe

Discover the appearance of contemporary fashion.
Cold Shoulder Lining Top
2,200.00 880.00
Colourful Slit Dress
3,500.00 1,400.00
Grey Infinity Dress
3,200.00 1,280.00
Indian Skater Dress
4,500.00 1,800.00
Off-White Bow Tie Top
2,600.00 1,040.00
One Shoulder Sleeve Dress
4,500.00 1,800.00
Pink Jacket Gown
Aqua Blue Top
Block Print Maxi
Blue Flare Maxi
Coat Collar Maxi
Ethnic Blue Maxi
High Low Abstract Print Dress

Explore our collections

Rejoice your day in WOS silhouettes

Best Sellers From WOS

Get the Essentials with Sugandh Basics

Shop basic essential kurtas, pants or palazzo, Comfort with finest fabric.

Black Checks Embroidery Kurta?
1,800.00 900.00
Blue Dot Kurta?
1,800.00 900.00
Grey blue Ikat Print Kurta
2,500.00 1,250.00
Grey Frill Kurta?
1,800.00 900.00

Shop Upcycled Products.

Shop best products from waste, #NoWastagePolicy


Shop For Your Occasion

Glam your traditional occasion with WOS

Fresh from The Blog

Read about latest trends, fashion tips & tricks.

Home Grown Fabric

Home Grown Fabric Something Interesting bout Khadi Every spin of the Charkha,narrates the story of India’s very own homegrown fabric which we all know as Khadi. From  boosting India’s economy and making it shine in the world to becoming a symbol of integrity and self-reliance, Khadi has been an integral part of our Indian-ness. Have you ever thought that only ... read more

How Can You Style a Top in 3 Different Ways ?

3 Ways to Style a Top with Debapriya Basic Style : Just a casual look on the jeans, always workable. Style it with various accessories and a bag. Knotty Style : Steal a bold look with a knot in the front. Just tie the two ends of the top. Fashionista Style : Be a trendsetter, ... read more

Unnoticed Passage ft. World Of Sugandh

- The Velvet Radio


Recommended products handpicked for you.

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Your Choice, Our Expertise

We @ World Of Sugandh, values customers taste for fashion. At times, a particular style but with different fabric or a basic changes in cut or style could give a wonderful and what we call a peaceful self satisfaction. Hence, At WOS, We take customise orders keeping in mind the needs of the customers.

To order a customise product just contact us on WhatsApp +919638442222 or mail us



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